"Mike Morse has turned his law firm into a powerhouse business. I have witnessed his amazing success firsthand as his EOS implementer for the last 12 years. Every law firm should be learning and applying his best practices."

"Mike Morse is a relentless innovator; the most creative mind I've seen in the legal field. His proven methodology to build a fireproof firm has fueled incredible success, and will do the same for you. I highly recommend Firepoof, which is sure to become the definitive model for building and growing a successful practice. You owe it to your partners and clients to read and embrace it."

"Mike's business instinct is impressive and his marketing and advertising is literally the best and most compelling I have ever seen."

"I have witnessed Michael and John consistently achieve explosive and controlled growth. Adopting their best practices has transformed my law firm. Professionally, my results have never been better and personally, I have never been happier. Every lawyer that wants to run a better business should read this book."